Concept projects built with craft and intent.
The following projects are original design concepts created to demonstrate our design thinking, creative direction, and development capabilities.
Roofing
Premier Roofing
Luxury residential roofing contractor.
- Challenge
- Outdated site failing to convert local homeowners.
- Solution
- A confident brand refresh with clear service tiers and a booking-first hero.
- Result
- Concept designed to lift enquiries and average job size.
HVAC
NorthStar HVAC
Residential HVAC specialists.
- Challenge
- No clear differentiation from local competitors.
- Solution
- Premium editorial layout with visible service guarantees and instant call CTA.
- Result
- Concept designed to increase after-hours service requests.
Dental
Maple Dental
Cosmetic & family dental clinic.
- Challenge
- A generic dental website failed to build trust and showcase the clinic's expertise in cosmetic and family dentistry.
- Solution
- Designed a premium dental website featuring beautiful smile photography, modern appointment booking, clear treatment pages, patient testimonials, and a reassuring user experience that encourages new patient enquiries.
- Result
- Concept created to increase consultation bookings, improve patient confidence, and position the practice as a premium dental clinic.
Law Firm
Harbor Law
Corporate and litigation law firm.
- Challenge
- Legacy design that eroded trust with high-value clients.
- Solution
- Authoritative brand system with editorial case study storytelling.
- Result
- Concept designed to attract better-fit corporate clients.
Real Estate
Prime Realty
Luxury real estate brokerage.
- Challenge
- Portfolio buried behind generic MLS templates.
- Solution
- Cinematic listings, agent storytelling and a distinct luxury brand voice.
- Result
- Concept designed to increase seller enquiries and listing quality.
Landscape Design
Urban Landscaping
Premium landscape design studio.
- Challenge
- Beautiful work, forgettable website.
- Solution
- Editorial project gallery paired with a friction-free consultation flow.
- Result
- Concept designed to book higher-value design projects.
Luxury Fashion
Maison Noir
Ready-to-wear luxury fashion house.
- Challenge
- A rising luxury fashion label needed a digital flagship worthy of its craft — a site that felt like walking into a Parisian boutique, not a generic e-commerce template.
- Solution
- An editorial, gallery-led experience built around full-bleed campaign photography, refined serif typography, generous whitespace and subtle scroll-driven motion.
- Result
- Concept designed to elevate brand perception, deepen engagement with the lookbook, and drive higher average order value through a slower, more considered shopping journey.
Fine Dining
Atelier Lumière
Michelin-starred modern French restaurant.
- Challenge
- A celebrated kitchen was being let down by a dated website that failed to convey the artistry, atmosphere and exclusivity of the dining room.
- Solution
- A cinematic, editorial website built around low-light photography, refined serif typography and generous negative space, with a reservation flow that feels like a private concierge interaction.
- Result
- Concept designed to elevate perceived prestige, increase reservation enquiries and reduce no-shows by making every step of the booking experience feel intentional and luxurious.
